Clif Bar is a well-known brand that has become synonymous with energy and nutrition for outdoor enthusiasts, athletes, and individuals leading active lifestyles. Founded in 1992 by Gary Erickson and named after his father Clifford, the brand's mission is to create nutritious and delicious energy bars that fuel people for their adventures, whether hiking, cycling, climbing, or simply living life to the fullest. Clif Bar has grown into a leading player in the energy bar market, and its commitment to sustainability and social responsibility has earned it a loyal and dedicated following.
